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Search Engine Optimization, also known as SEO, is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. Complete SEO process can be divided in Modules...

What is an SEO?
Search Engine Optimization, also known as SEO, is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Complete SEO process can be divided in Modules
Module 1:
This module is about Initial Site and Target Audience Analysis:
Discussion with client / Q&A about the site, target audience, business etc.
Initial site analysis including Page Rank, link-popularity & search engine saturation analysis
Module 2:
This module is about Search Engine Friendliness Analysis:
Site design, navigation, HTML code and file name analysis.
Module 3:
This module is about Keyword Research and Competition Analysis:
Study of about 200 business specific keywords and short-listing 10 most potential final keyword phrases.
Module 4:
This module is about Content Analysis:
Content analysis based on the 10 finalized keyword phrases.
Module 5:
This module is about SEO Copywriting / Copy Optimization:
SEO copy optimization for existing content of the site including Meta Tags, Alt Text, Title Attributes and Anchor text.
Module 6:
This module is about Site Code Optimization:
Customized optimization of different important pages with 10 keyword phrases.
Creation of targeted, optimized Meta tags. Recommendation of optimized filenames, image names & directory names.
Creation of customized 404 Error Page.
Creation of a search engine friendly site map.
Creation of optimized text-based navigation of the site.
Optimizing inter-linking within the web pages of the site.
Recommendations for controlling content headings through optimized CSS
Addition of robots.txt file for excluded content
Hand-submissions of the Home Page and Site Map to major search engines and directories:
Hand-submissions to Free search engines & Directories Submission Report
Module7:
This module is about Ranking Report:
Detailed Ranking Report after 4-8 weeks of final submission across various Search Engines.
Evaluation of pre-optimization and post-optimization ranking and visibility analysis.

Suresh Krishna
Search Engine Optimizer, Hyderabad, India
More information at http://sureshc.8k.com

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