Articles Depositery

Managers: Yes, You DO Need Public Relations!

2008-11-20 20:11:26

Fact is, managers MUST do something positive about the behaviors of those important external audiences of theirs that MOST affecttheir operation.

Media What? How to Create a Media Kit

2008-11-20 20:11:26

A Media Kit, also called a press packet, is simply a collection of information that typically includes a letter to the recipient, brochures, testimonials, reviews and a business card. A media kit is a sampling of key information about you and your company, what you do and why they should care.

PR’s Only True Measure

2008-11-20 20:11:26

Surely we can agree that managers MUST plan to do something positive about the behaviors of those important external audiences of theirs that MOST affect their operation?

Public Relations Vs. "Consumer Generated Media" from Bloggers

2008-11-20 20:11:26

Will PR firms figure out how to control consumer generated media pouring out of hundreds of thousands of blogs daily?

Are You in the Right Part of the Restaurant?

2008-11-20 20:11:26

Sometimes restaurateurs are convinced they should be in the kitchen or the dining room and they are so wrong.

Managers: Should Your PR Budget Stress Tactics or Strategy?

2008-11-20 20:11:26

If you believe tactics ARE public relations, it reveals that you are not effectively planning to alter individual perception among your key outside audiences which then would help you achieve your managerial objectives.

How To Create A Media Frenzy - The Mark Latham Way

2008-11-20 20:11:26

Australian poltician Mark Latham has generated huge public awareness and boosted sales of his book through creating a media frenzy and essentially turning a potential crisis situation into a positive, and lucrative one. Read to find out how you and your business can learn from Latham.